On October 9th 2010 Carnegie Hall will present an evening of music with Alexander Markov. Alexander Markov is an internationally acclaimed Violinist and preeminent pioneer in rock and roll. Markov’s concert will feature a performance of Tchaikovsky’s Violin Concerto and an original Rock Concerto composed by Alexander Markov and James Remington.
The National Endowment for the Arts 2008 survey suggests that only 35% of all adults in the United States attended an Arts event. Of the roughly 75 million Americans that attended an arts event only 9% attended a classical music concert and 2% attended an opera. The findings of the NEA survey suggest that the classical music industry is in crisis and fewer people are “consuming” classical music and art. In addition, the survey also states that the average age of classical music audiences is rapidly increasing. As the current audience ages and becomes less mobile classical music venues are scrambling to engage younger audiences. In New York City classical music venues, jazz ensembles, and music teachers have partnered to provide students with opportunities to experience live classical performances, jazz concerts, and meet and greets. Carnegie Hall in Particular has been a leader in educational outreach and is dedicated to building an appreciation of classical music in children and young adults.
Bayside High School is one of a handful of public high schools in New York City that offers students the opportunity to study music and graduate with an advanced regents diploma with a sequence in music. Students enrolled at the Bayside Academy of Music successfully complete a basic audition on an instrument of their choice; take a sequence of classes the build musicianship, performance skills, and creative thinking. Within four years of enrollment students perform in the Annual New York State School Music Association Competition and are required to take the New York State Regents Exam for Music. The quality of instruction, creativity of the teachers, and educational environment support the students to succeed. In 2009, 91% of the students that took the New York State Regents Exam in Music passed with a 65% or higher, while only 81% of the students passed the classes. In addition, students enrolled in the Concert Choir and Belt Boulevard participated in the Bernstein Mass Project with the Baltimore Symphony and performed “Too Hot To Handel”, a contemporary gospel arrangement of Handel’s “The Messiah”, at Carnegie Hall.
The successes of past performances have given Bayside High School a positive reputation. As a result, Bayside High School continues to develop a strong partnership with Carnegie Hall with performance opportunities and outreach programs. On Wednesday, September 22nd Carnegie Hall hosted a free performance demo by Alexander Markov. The performance demo was engaging and exciting for the students and highlighted excerpts from his performance at Carnegie Hall. Markov tries to promote an appreciation for classical music by performing rock and roll on a customized electric violin.
Markov’s performance uncovered several questions regarding music as cultural industry, the political implications of outreach programs, the impact of technology on audience participation, and the dichotomy that exists between classical music and rock and roll.
Music as Cultural Industry
Marcuse through Giroux (2009) posits that cultural products like the arts “often exclude the principles of resistance and opposition that once informed their relationship with the world and simultaneously exposed the inherent embodiment of the dominant culture”. Furthermore, the mechanized work environment has established a clear distinction between work and play (Giroux, 2009). The highly mechanized process of academia has designated music and the arts as extensions of the work process. By reducing musical performance and consumption to the status of amusement and diminishing the role of critical thought in the musical process, a technocratic society does not escape work but rather conforms and continues to dichotomize work and play (Giroux, 2009). As critical music educators we must struggle to uncover the meanings and hidden meanings of musical compositions in relation to the historical process in which it evolved.
Markov’s outreach performance functioned as a relief from the hyper structured school day and provoked little critical thought. Despite the creative and engaging musical composition the overwhelming narrative was about improving youthful attendance at classical music concerts. Furthermore, one may suggest that many classical musicians and educators have established a hierarchy of listening that claims creative superiority over all forms of music. A reoccurring theme presented during the outreach program was about learning classical music as a gateway to rock and roll, thereby reinforcing the notion of musical superiority. As Giroux (2009) stated, “culture has become another industry, one which not only produced goods but also legitimated the logic of capital and its institutions.”
Impact of Technology on Audience Participation
Programs partnerships implemented by performing arts venues seek to expose children and young adults to “quality performances” and inspire children to become musicians. However, little research exists to support such a claim and many similar advocacy campaigns carry significant political baggage. Advocacy campaigns implemented by musical venues are designed to increase audience participation, legitimize programs, and strengthen social, economic, and political capital.
During the presentation, a student asked what are your musical influences? Markov quickly responded, Led Zeppelin, Jimi Hendrix, and Pagannini. Niccolo Paganini was presented as the first “rock star” violinist in history and explained how people would attend concerts just to hear him play. As a result, I pose the following question. To what extent does western classical performance practice marginalize audience participants and create distinct classes of participants?
Prior to 1900 concert attendance was dependent upon economic wealth and social capital. In addition, musical performances conducted by amateur musicians and community performance troupes were considered inferior. However, members of the working class were aware of Paganini’s status but did not possess the resources to see him perform live. Therefore, in order to consume such music one must become a performer or support a local performance troupe. The development of audio recording increased accessibility and transformed the way communities consumed music. However, technological advancement consolidated power and disenfranchised amateur and community musicians and performance troupes. As a result, society experienced a decline in musical participation and began passively consuming music as a cultural product.
Towards a Rock and Roll Pedagogy
To be Continued….